BeLA news

Bulldog Chooses Brightwave for Phased Induction

Developing an integrated approach to ensure successful delivery

Bulldog Communications, the UK market innovator in broadband and telephony services, has chosen to work with Brightwave, the workplace e-learning and performance specialist, to develop a multi-layered online induction programme.

"We are growing rapidly so having a consistent induction programme in place became vital to our ability to successfully compete" said Simon Daniels, Head of Learning and Development for Bulldog Communications. "Being a technology led company, e-learning is very much in line with our company culture. It helps us to cut down the time of induction and it's also seen as an innovative way of introducing people to the organisation. We chose Brightwave because of their innovate approach, ability to deliver on time and within budget."

When recommending a learning solution, Brightwave takes a step back and considers the whole business challenge in order to create an integrated approach covering communication, learning and performance support, to ensure success.

"In Bulldog's case we felt that a phased approach would help them maximise impact and gain continuous buy-in from the new joiners while their motivation is at the highest level," said Sambit Mohapatra, Brightwave's Director of Sales and Marketing.

Sambit explained: "The approach starts at the recruitment stage with a high impact multimedia trailer designed to keep the potential candidate interested. Apart from reducing pre-joining drop outs, this is also an opportunity to educate prospective joiners before they join the company so that the transition to the job role is faster. After accepting a job offer, the new joiner then gets access to a pre-induction course to educate them further about the company, and when they finally join the company they get access to a full e-learning programme that introduces them to the company's processes and policies."

He concluded: "By bringing together best practice in communication, learning and performance support we can deliver a high quality online solution that has proved very effective."

Back to BeLA headlines