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Brightwave Delivers E-Learning for Microsoft Tablet PC Resellers

Product knowledge training delivered on the topic of the training: the Tablet PC

Brightwave, the workplace learning and performance specialist, has teamed up with Microsoft to deliver a fun and engaging product knowledge course aimed at increasing knowledge of the Microsoft Tablet PC and its features among its value-added resellers. The e-learning programme is now being rolled out to Tablet PC resellers across the UK.

Designed in a cartoon style with a ‘road warrior’ theme, the course is highly engaging and has already received some excellent feedback from users.

"Our resellers have said that greater familiarity with the Tablet PC, particularly its distinctive pen and ink capabilities - which allow for new and exciting ways to use a Windows XP laptop - has helped to better position the product in the market," said Chris Gage, Tablet PC Marketing at Microsoft UK. "We chose to work with Brightwave because of their fresh, creative approach to e-learning."

"By increasing the product knowledge among its resellers, Microsoft hopes to not only increase its bottom line sales, but also improve the general awareness of the Tablet PC’s unique features," said Charles Gould, Managing Director for Brightwave. "The course uses scenarios and stories to help resellers identify selling opportunities, understand the product’s unique selling points and be able to demonstrate it confidently to a variety of target audiences."

Gould concluded: "E-learning was the best training vehicle in this situation because the majority of resellers are on the road a lot so they need to be able to access the training from anywhere. And what would be better than using the topic of the training - a Tablet PC - as the actual training tool!"

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